Sunday, February 7, 2010

TRUE or FALSE: The western image of Santa Claus was created by Coke to take the place of milk and cookies ...?

Sundblom's depictions of Santa Claus was purely a hard driven campaign


by Coca - Cola to further the dropping sales of their ';summertime'; product


and to make the public aware that Coke was the ';pause that refreshes';


all the year around ....





Coca Cola's main goal was to give rise to the notion that Santa did not


care for ';cookies and milk'; and that Coke was a much better choice for


the long haul ....





Coca Cola sales had indeed skyrocketed to the point that not even Coca


Cola was prepared for... Their product was to become almost a permanent


fixture in everyone's household due in part to the '; jolly old elf ';





Coca Cola's marketing scheme had actually changed everyone's perception


of Santa Claus and had become a footnote in American History





***





True or False ??





***TRUE or FALSE: The western image of Santa Claus was created by Coke to take the place of milk and cookies ...?
False. While Coke does use Santa to boost sales during the Christmas season, it is not to replace the milk and cookies. I've seen images in the past on Coke cans show Santa with a bottle of Coke in one hand, a plate with a lot of crumbs and one half finished cookie, and an empty milk glass suggesting Santa's finished the milk and cookies and now he's enjoying a Coke





Consider the image from the recent holiday special Prep and Landing showing the two elves at the very start checking the temperature of the milk and whether or not there are nuts in the cookies. According to that image Santa wants cold milk and chocolate chip cookies without nuts in them. Santa's not going care if there are nuts in the cookies or not, and by the time he actually arrives the milk will at best be cool and more likely will be room temperature. But the image is more likely to make folks think he only likes plain chocolate chip cookies and a cold glass of milk.





Then there's Target's recent Santa's a last minute shopper commercial. Santa's seen runing through the parking lot to get into a Target store because he forgot to do his Christmas shopping and now he's got to get all the toys on kids whish lists. Santa doing Christmas shopping? Target isn't the only one guilty of showing Santa doing Christmas shopping, in fact Sears even has it being suggested that not only does he do Christmas shopping at their store but he'll let them do all his deliveries as well cause the reindeer refuse to haul the presents. Saying he's doing any Christmas shopping at all is comepletly throwing out the idea of the elves and Santa's workshop where he and the elves produce all the presents. But to show him doing last minute shopping is to say that for 364 day (365 during a leap year) Santa believes he's got better things to do than get presents ready for Christmas and now he's got to rush to get things to deliver.





Yet it's good marketing. ';The man who gives out the most presents comes to us to do his last minute Christmas shopping. If we can help him, we can help you.'; Does this mean we no longer picture Santa making toys? No, it doesn't change our picture of him as a toy maker. It merely gets us to consider Target as the place to go and do our Christmas shopping. The same thing for Sears and other stores that use Santa in their advertisements. ';Santa comes to us to do his Christmas shopping. If we can help him, we can help you.'; Our image of Santa remains the same, but we are more apt to consider those stores for our Chirstmas shopping.





We seperate the commercial Santa from the real Santa. The commercial Santa gets us to buy that product or shop in that store. The real Santa is the one we want to hear about, the one dressed all in red who delivers presents himself on Christmas Eve in a sleigh drawn by eight reindeer. When we think of the real Santa we picture the description by Clement Clarke Moore in ';A Visit from St. Nicholas'; and the imagry originally conjured up by Thomas Nast. And neither depicted him eating milk and cookies.TRUE or FALSE: The western image of Santa Claus was created by Coke to take the place of milk and cookies ...?
False.





That is a myth perpetuated by the Coca Cola Company.





The Modern depiction of Santa Claus came from two sources. The poem ';A Visit from Saint Nicholas'; better known as ';The Night Before Christmas'; by Clement Clarke Moore, written in 1823. And the illustration by Thomas Nast published in Harper's Weekly in 1863.





We just went over this very same thing in my American Studies Class.
Give me a break! The American Tradition of Santa Claus comes from the traditions of St. Nicholas (of Russia) ,Kris Kringle (Austria), Father Christmas (or Pere' Noel - France) of hundreds of years ago. As the immigrants from Europe came to the US, these traditions gradually folded over into the modern day Santa Claus traditions.





Created by Coke? You're kidding right? Their marketing department should be so creative!
Oh!! I know this one!! I KNOW THIS ONE!!!! :) Yessssss, tis true! (I made my xmas cards with a sundblom painting and inserted the kids and family into the pic to personalize it. I also listed the history of it on the back!!!!!
False, Coke and Modern marketing and advertising are very modern,


Santa, nee Kris Kringle, etc. have been around for centuries.....!!
it's not everyone that can take a 5c cup of syrup, mix it with 2c worth of water and sell it for $2, they have to do something with their profits
Bumble the answer is: TRUE.





Now, where you been man? Been lookin' all over this snow for you....Ha! Playing on the computer again huh? LOL!





Merry Christmas....time for a Coca-Cola!





Gerry D.
True





:)
False


atheists adopted it


to pacify themselves





Cocoa cola has used it though to their advantage


that is for sure!!
True. :)
I'm not sure but I think it's false.
I read that it is untrue. Try snopes.com
I saw in the discovery channel a while ago that santa actually went through many transformations and wasnt fat in the past and according to some sites it is a false:


http://www.snopes.com/holidays/christmas/santa/cocacola.asp false in huge letters





Not the best site but... http://en.wikipedia.org/wiki/Santa_Claus_in_Northern_American_culture





Tohmas Nest is credited of creating our popular image of santa claus http://www.sonofthesouth.net/Original_Santa_Claus.htm





http://www.religionfacts.com/christianity/holidays/christmas.htm Santa Claus was created by Thomas Nest : at the bottom of the page in Santa Claus, St. Nick, ad other gift bringers

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