TRUE or FALSE: The western image of Santa Claus was created by Coke to take the place of Milk and cookies ...?

Sundblom's depictions of Santa Claus was purely a hard driven campaign


by Coca - Cola to further the dropping sales of their ';summertime'; product


and to make the public aware that Coke was the ';pause that refreshes';


all the year around ....





Coca Cola's main goal was to give rise to the notion that Santa did not


care for ';cookies and milk'; and that Coke was a much better choice for


the long haul ....





Coca Cola sales had indeed skyrocketed to the point that not even Coca


Cola was prepared for... Their product was to become almost a permanent


fixture in everyone's household due in part to the '; jolly old elf ';





Coca Cola's marketing scheme had actually changed everyone's perception


of Santa Claus and had become a footnote in American History





***





True or False ??





***TRUE or FALSE: The western image of Santa Claus was created by Coke to take the place of Milk and cookies ...?
Depends what you mean by ';Western Image';. In ';A Visit from St. Nicholas'; (aka Twas the Night Before Christmas), Santa is already described as ';dressed all in fur from his head to his foot';, ';had a broad face and little round belly';, twinkling eyes, merry dimples, a pipe, cherry cheeks, a beard as white as snow, jolly old elf, chubby, and plump. It also touches on his reindeer, his pack of gifts, filling stockings, and sliding down the chimney - all ideas that we still embrace in our ';Western'; vision of Santa Claus. The poem was published in 1823, and Coke was not invented until 1885. Though the specific Coke representation may well be a fixture here in North America, I don't think that it can take full credit for the overall ';Santa Claus'; image....it is an interpretation of an idea that already existed IMO.TRUE or FALSE: The western image of Santa Claus was created by Coke to take the place of Milk and cookies ...?
False, My Parents and Grand Parents gave us Kids great Christmas Festivities, before Coke and the media was widespread. Can anybody really think Coke was advertising (and Marketing it's Santa Claus image) in the 30s, 40s and early 50s on the radio. TV was in it's infancy in the 50s, and I don't remember Coke commercials from those early shows, although they have great Texaco, Timex and other great ads.....!!
TRUE
I will have to go with True on this one...
true.





=]

sba loans